Rebranding from the Ground Up — With Heart, Humor, and a Hint of Chaos

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As the sister brand to Travelpro, this luggage line was mine to completely reimagine. I led the full rebrand, shaping everything from the visual identity and packaging to product design, marketing, and even the creation of a mascot (yes, including the plush toy version). The result: a bold, joyful brand built to resonate with modern families and bring a little more fun to functional travel.