Case Studies
VersaPack + Collection Launch
The Challenge
Connect with a younger, digitally native audience—specifically Gen Z—and reframe softside luggage as the smarter, more versatile choice for modern, on-the-move lifestyles.
Travelpro® Altitude™ Collection
Altitude marked Travelpro’s first entry into the premium backpack space—built for professionals who demand utility, versatility, and modern design. This collection redefined how the brand shows up beyond the airport, blending elevated materials, intuitive organization, and a go-anywhere attitude to meet the pace of everyday life.
Travelpro x Travel + Leisure Collection
When Two Travel Experts Pack as One
The Challenge
In a crowded luggage market, discerning travelers are looking for more than just functionality—they want gear that reflects their lifestyle, taste, and deep love of the journey. The opportunity? Partner with the world’s most trusted travel authority to create a line that speaks directly to the insatiable traveler.
Travelpro Mother's Day
How do you say Happy Mother’s Day—without sounding like everyone else?
With no big production budget and limited resources, we set out to create a campaign that did more than check the box. The goal was simple: cut through the noise with something real. Joyful. Human. A love letter to travel—and to the moms who make it possible.
Pilot by Travelpro
Inspired by the pioneers of the skies and crafted with the precision they demand, the Pilot™ collection marks a return to Travelpro’s roots—where form meets fearless function. Designed in collaboration with real pilots, this line honors our legacy while pushing professional-grade gear into the future. A project that celebrates the craft behind the carry-on.
Maxlite Air v2
The Challenge
Maxlite® was already loved for being ultra-light. But with V2, the task was bigger: reposition the line as a smart, design-forward choice for modern travelers who expect function with form—just like they do from their favorite tech brands.
Expert Campaign
Post-pandemic travel came back strong—and so did the savvy traveler. With premium luggage sales rising without deep discounting, we saw clear demand: consumers were willing to pay for quality. Past research also confirmed what we instinctively knew—durability and design features need to be shown, not just told.
Cyber Lime Color Drop
A bold twist on one of our best-selling collection, VersaPack + Cyber Lime was designed to energize the category and appeal to a new wave of style-conscious travelers. This limited-edition color launch fused high-performance design with visual attitude—proving that functional luggage can still make a statement.
Crew Classic Collection Launch
Bringing Professional-Grade Performance to Everyday Travelers
The Challenge
Travelpro is the trusted brand of airline crews at over 90 airlines worldwide. Our goal was to leverage that insider credibility to create a new collection tailored for savvy passengers—delivering professional-grade durability and functionality in a softside design built for everyday journeys.
Camo Launch
Made to be noticed. Not to blend in.
The Challenge
How do you introduce a bold, limited-edition pattern into a premium, feature-rich collection known for its sleek sophistication? Our mission was to debut the Platinum® Elite Softside "Camo" Edition in a way that maintained the line’s elevated appeal while infusing it with fresh edge and energy.
Atlantic rebranding
Rebranding a Classic for the Chaos of Modern Family Travel
Atlantic® had the legacy—but it needed a new voice for today’s multitasking, snack-wielding, sustainability-minded families. This rebrand brought fresh personality and purpose to a heritage brand, balancing practical product storytelling with playful, empowering creative. From tone of voice to visual identity, we turned chaos into confidence—and reminded families (and the planet) that Atlantic® has their back.
Alpha Industries x Travelpro Collab
Born from Flight. Built for the Street.
This collaboration was written in the skies.
Both Alpha Industries and Travelpro were forged in the world of aviation—Alpha, designing the original bomber jackets worn by military pilots; Travelpro, founded by a commercial airline captain who reinvented the way pilots and crews moved through the world.